Much like Google’s Year in Search and Twitter’s Year in Review, PornHub has also decided to wrap up 2018 with its annual ‘Year In Review’ report. And just like every year, PornHub has poured over a ton of data crowning the biggest trends of 2018. The statistics shared in this report give us an intriguing glimpse into the viewing habits and preferences of millions around the world.
PornHub is not just one of the world’s most popular porn sites, but it is also the only site that publishes these yearly reports. This makes PornHub’s report a key indicator of the major trends in the adult entertainment industry. The data collected provides insights that are not only fascinating but also essential for understanding how preferences have evolved.
In 2018, PornHub recorded a staggering total of 33.5 billion visits to its site. With a global population of only 7.7 billion people, this averages out to nearly five visits per person. This represents an increase of 5 billion visits from the previous year, showcasing the site's growing popularity, with an average of 92 million visits per day.
“PornHub saw an average of 92 million visits every day”
The majority of PornHub's traffic originated from the United States, the United Kingdom, and India. Interestingly, India ranked third in terms of daily traffic, despite recent challenges like a porn ban. PornHub has taken proactive measures by creating an alternate domain for Indian users, indicating their commitment to maintaining user engagement.
Popular Searches in 2018
PornHub’s top searches were significantly influenced by mainstream media and pop culture. One notable trend was the surge in searches for 'Fortnite', which rose to the Top 20 searches of the year. This trend highlights how pop culture directly impacts viewing habits on adult sites, as many users sought adult content related to the popular game.
Additionally, searches for '4K' content saw considerable growth in 2018. This is not surprising given the increasing affordability and popularity of UHD TVs. The demand for high-quality videos is shaping the kind of content that platforms like PornHub are prioritizing.
“Searches for ‘Fortnite’ & ‘4K’ saw a significant growth in 2018”
The total amount of data transferred by PornHub in 2018 reached an astounding 4403 Petabytes. To put that into perspective, this equates to around 147 Gigabytes per second worth of content being accessed. This immense volume is driven by the fact that PornHub uploads 12 new videos and 2 hours of content every minute.
When users are not actively watching videos, they are still highly engaged on the platform. In fact, users viewed 13,962 profiles, followed 593 other users, and sent 122 messages every minute. This level of interaction underlines the community aspect of PornHub, showcasing how it functions not only as a content platform but also as a social network.
PornHub’s ‘Year In Review’ report for 2018 is filled with a plethora of other interesting statistics and trends. For anyone interested in understanding the dynamics of adult entertainment consumption, this report is a treasure trove of information.
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