- Joan Okorodudu has challenged traditional beauty standards, affirming that modelling is open to individuals of all looks, heights, and shapes
- The fashion icon plans for a nationwide talent hunt with an aim to empower models from marginalised areas in Kenya
- Okorodudu envisions Kenya as the headquarters of Isis Models, creating a fashion hub that fosters collaboration with international brands
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Joan Okorodudu, the founder of Isis Modelling Agency, one of the most prestigious modelling agencies in Africa, has debunked the notion that a modelling career is only for petite girls.
Speaking to TUKO.co.ke during a meeting with both local and international media personalities in Karen, Nairobi, Okorududu said anyone can be a model regardless of their looks, height or shape.
Okorodudu stated that her goal is to make Isis Models more inclusive and diverse, where talented black girls of any size, height, and colour can showcase their talents and represent the beauty and diversity of Africa.
Talent hunt in Kenya - Isis Models
The fashion icon also announced her plan to revolutionise the modelling industry by scouting and empowering talented models from all over Kenya.
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She revealed that she will be launching a nationwide talent hunt to discover and nurture models from remote and marginalised areas such as Turkana, Samburu and West Pokot.
The selected models will have the opportunity to participate in the next edition of Africa's Next Super Model.
"Isis Models will be inclusive to stay ahead of the trend by making sure that black girls in Kenya and Africa get the opportunity of the runway," she said.
She also announced that she had decided to make Kenya the headquarters of Isis Models.
She is looking to create a fashion hub in the country that will create opportunities for fashion designers, make-up artists and models.
She also revealed that she will bring international fashion brands such as Louis Vuitton, Gucci, and other brands to Kenya to work with black models and turn them into world-class professional supermodels.
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